Author: whatifconcepts

Empowering those that inspire so they can excel at the work that matters.

Super Fans

Star Wars Map

Super fans amplify the story.  They will seek out little details and fill-in the gaps.  Provide them a conduit to interact and they will add dimensions to your work that you may have never considered.  Star Wars aficionados created a map of the galaxy, highlight the space travel in each episode.  The map is not necessary to enjoy the films and comprehend the storyline but it brings a level of intricacy and detail to those who seek a deeper connection with the Star Wars experience. 

Who are your super fans?  What have they done to amplify your art?

Clients

Teaching

A trip to the doctor’s office with one of our children reminded me of the importance of identifying the client.  The nurse took all the information from me.  When the doctor walked in they interacted only with my daughter.  At the end of the discussion, I consulted.  The doctor had absolute clarity about treating the patient, not the parent.  

Do you know who you serve?  Schools often have this challenge, believing they serve the parents.  The parents might be the benefactors of the students, but schools exist to support and nurture those enrolled in their classes.  Take care of the students first and you build an educational platform.

Do you still know who is your client?