Guides

Deciding by Formula

If we use a formula to set the value of our work we assume our talents can be readily duplicated.  If we craft our unique talent then those who benefit from our work set the value.  As a consultant the primary questions is often how much to charge.  I provide a standing fee for those who insist on a number as the primary variable during an interview.  When a formula is the decision screen, I am rarely picked.  However, the real answer is ‘it depends.’  How far towards the edge are you are willing to journey with a project?  How much art are you willing to inject?  Are you curious and seeking better questions?  The more art can be infused provides far more value.  When craftsmanship is permitted, the more the dots on the horizon form new constellations to guide your journey.  How essential is a pole star to navigate the terrain that lies ahead?  The value of a map and compass are forever linked to the needs of the adventurer.

Who is Your Sacagawea?

We rely frequently on guides.  Some point arrows to keep us on track.  Others help us navigate terrain where no trails exist.  The bigger the unknown in an adventure the greater the likelihood we consult local experts for specific insights.  Locating baggage claim after disembarking at an airport does not typically require lots of guidance.  Finding a guide uniquely positioned to offer an insiders perspective of these remarkable places requires a more highly individualized talent:
Strahov Monastery library in Prague

  Uluru, Northern Territory Australia

Cinque Terre, Italy

Or define even what is true