Wallwisher.com is a powerful virtual bulletin board. I created a wall for my consulting enterprise to share resources. Additionally, I have encouraged clients to establish one as a base camp to exchange information. It is an effective platform to engage those who are passionate about serving.
What sites are you frequenting that have maximum impact?
Who can you call when you need a lifeline? Who do you connect with to share ideas and discuss opportunities? Who has a network that offers relevant resources and ideas for your area of focus?
I had the chance to met with a good friend and fellow consultant yesterday and it was great reminder of the importance of having a confederacy of professionals. A brain trust or personal board of directors to help expand your thinking. As a consultant in the occasionally remote-feeling state of Idaho the ability to network is sometimes less likely than my colleagues in New York or San Francisco. That said, building a collaborative brain-trust is essential. Who can a CEO turn to when considering how to channel the enthusaism of an Board Chair? And likewise, where can a Board Chair turn to strategize about keeping trustees focused and practicing great governance? As a consultant, where can I share innovative strategies and learn from the experiences of the few who are engaged in fulfilling a similar purpose?
What keeps you awake at night and who do you call?
A fascinating trend is taking place. One that has been used by some segments of the social sector for years. Independent Schools, for example are asking parents to host coffees with prospective parents who are in their same social circle. The intent of these small group gatherings are to allow the host to advocate for the organization. Schools no longer rely on just the Admission’s Office to be spreading the good word. They see measurable results in having a person close to the enterprise speak directly with a potential parent. The connection is authentic, personal, trustworthy, and direct. It speaks to the value of a customized recommendation. Fundraising consultants have been using this technique for years. They send out two key individuals from the organization to connect directly with prospective donors. Not just any two individuals but those who map directly to the donor.
Who are you asking to represent your cause? Do they have an existing relationship with the person they are meeting? Would you interrupt your dinner to take a cold call from a salesperson? Would you interrupt a meal if a friend was ringing the doorbell? We all make these choice everyday, why not tap into the power of the network?
What-if-concepts 