calibration

Lighthouse

Lighthouses are often located in remote places. Their purpose is communication. A lighthouse might signal a navigation point, warn of danger, offer guidance, or be a historical relic from a time when technology needed fixed navigational aids.

What navigation aids does your enterprise use to confirm the team is on course or avoiding potential barriers? Are they accurate? Do they need recalibration? Are they inherited from an era that may no longer be relevant? Or have you upgraded to a version that allows the cause to move more confidentially?

Naming

What mindset goes into naming a ski run, honoring historical figures, illuminating regional reference points, identifying wildlife, and/or highlighting geographic terrain? The norm is to make the name memorable and calibrated to the challenge. Resort ski areas tend to avoid naming their green/beginner ski runs “Death Waits for Nobody!” However, ski a new line in a backcountry couloir, and the expectation is to represent the line with an appropriate name. “Ride the Lightning” or “Terminal Cancer” are on point for adrenaline-seeking skiers/boarders.

What names are you bestowing on cornerstones of your cause? Which ones are calibrated to the audience? Which are for the fans on the periphery?