After you complete the hard part, then what? Do you stop and rest, or do you continue forward at a recovery pace? Can you accelerate on easier terrain, or is your journey finished? Tour de France riders do not call it a season after three weeks of bicycle stage racing. They move on to the next round of events (World Championships, Olympic Games, Vuelta Espana, etc.).

A way to distinguish ourselves is not by completing the hard section but by our actions after cresting the headwall. A social sector organization that completes a capital campaign and then goes silent is remarkable for not being able to double-click on its campaign’s impact. An enterprise that goes viral for a compelling story and continues to make that event its sole highlight reel for successive years is the equivalent of riding off into the sunset.

How might we plan for the crux move and the terrain that follows?