Events

Following Up

I donated to several ‘a-thons’ this year at the request of family and friends. The pitch is typically a template, and the ask is simple. Please help me reach my fundraising goal as I complete the following event. Typically, the event is a significant undertaking and requires time and resources. After contributing, an automatic email acknowledging my gift is generated.

What leaves me feeling incomplete is that no participant followed up after completing their event with a summation, update, photo, emoji, or letter. The event finished, and the impact of their efforts left the donor to assume all was as expected?
If you ask individuals to fuel your journey, consider how to report back on its impact. How might we follow up to say, ‘I made it, and I remember how you showed up for me when the outcome was in doubt.