We can achieve optical illusions when we use misalignment to create unique spatial relationships. In the social sector, this can be accomplished by making our cause’s impact appear greater or less. We deploy scales and comparisons showing greater or lesser barriers and success.

How might we spend less time creating illusions and more time engaging those who are committed to our journey? When we assemble the right expedition party, we do not need to reduce or build up the terrain we have chosen to navigate.