To be of service, we must embrace the role of a trusted intermediary. We position ourselves to optimize the journey for those who travel a segment of the route we specialize in navigating. When done authentically and with generosity, the shared journey is remarkable. When our intentions are transactional, the journey goes off track or leads to a dead end. None of us like to experience inferior services for the benefit of those presenting themselves as competent guides.
How might we consistently remain curious and develop a culture of improvement so we do not stagnate and calibrate to the lowest common denominator?


