Sometimes it appears the best strategy it to develop a large footprint and lots of walls around your cause’s territory.  A large presence seems necessary in order to remain relevant in the sector.  Traveling is a great reminder that all you need is a doorway for entry.  Take for example a hotel in any major European city.  First floor space on most streets is expensive and rents for a premium.  Why put non-vital services on the ground-floor where they take-up extremely desirable space?  A well placed entrance to an enterprise with desirable services will attract the desired customers.

Are you competing to create the grandest entrance or developing the services that your customers desire once they arrive?

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