Presence

Sometimes it appears the best strategy it to develop a large footprint and lots of walls around your cause’s territory.  A large presence seems necessary in order to remain relevant in the sector.  Traveling is a great reminder that all you need is a doorway for entry.  Take for example a hotel in any major European city.  First floor space on most streets is expensive and rents for a premium.  Why put non-vital services on the ground-floor where they take-up extremely desirable space?  A well placed entrance to an enterprise with desirable services will attract the desired customers.

Are you competing to create the grandest entrance or developing the services that your customers desire once they arrive?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s