Watching Apple’s September 1st release event. New products, new prices, new features. Followed by a live musical act. What will I remember? I have remembered enough to opened the Apple website and iTunes already and take a closer look at the features and products.
Who would attend your virtual product release? Would they continue on to your website or store immediately after? Would the information you release draw people inside? Would it be memorable? Would it be a signature event for your cause?
Notice how Apple starts the name of all its products with “i”? It simply gives you- the customer a chance to embed your own signature into a personal experience with the product. What would be the “i” in your enterprise’s release party?