Interested in the impact of your social media presence?  How likely are your online actions going to encourage followers/friends to take measurable action?  Klout measures your influence using the Klout Score as defined here.  The basic metric runs 1 to 100 with 100 representing the top end of the scale.  Some sample Klout Scores:

Dalai Lama- 91
President Obama- 89
New York Times- 87
Twitter- 82
Lance Armstrong- 80
Facebook- 77
Oprah- 73
Southwest Airlines- 73 
Congressman Joe Wilson- 58 (down from 79)

Checkout your Klout Score.

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