How easy is it for those who want to access your cause to get where they want?  Can you enter and find your way?  If you have been to Disneyland walking down Main Street delivers you at Central Plaza from which you can access all the lands.  It allows everyone to have a shared entry experience but then you can customize by choosing the area that is most entertaining to you.  You are still in Disneyland but your experience can be unique.  Many causes try to route potential members, donors, volunteers, partners into separate entry experiences or they are dropped into Central Plaza and asked to customize but have no context from which to operate.  

Ask those who come to your cause how they arrived and get their feedback.  It is very likely that what appears like an appropriate entry (either physical or virtual) offers opportunities for enhancements and we all know the value of a first impression.

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