To Squeeze?


I have been following an online forum about maximizing philanthropic opportunities.  The majority of the chat participants were advocating for the squeeze approach when it came to securing a contribution with a potential donor.  The group-think was to get as much as possible from a single interaction.

On a parallel tract I witnessed a number of individual take action to support a cause because there was a sudden need.  No call to action was made, the organization just shared a current challenge they were facing as part of their pledge to be transparent.  The enterprise had not even developed a strategy to address the headwind that was now challenging their ability to stay at speed.  Fans of the cause saw an opportunity to offer assistance at a critical juncture.

Both of these approaches yield results.  The first requires more leverage and manipulation which leaves the donor feeling squeezed.  The second is inspired by a shared belief.  It is powerful and repeatable.

The question, what type of relationship are you cultivating with your tribe?

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