Awards are secondary to the stories behind the experience of competing.  A ribbon can be worthy of an epic tale of achievement that lasts far longer than any plaque or trophy.  Customized or scarce awards make the story even more potent.  The finish line and post event party are full of people telling tales.  The winner’s accomplishments are often well documented but every competitor has an opportunity to share in the narrative.

Host an event and make it remarkable.  The stories that follow will be far more valuable than awards and goody bags.