Seth Godin posted about the concept of edgecraft a few weeks ago which offered a compelling insight into embracing that which makes us different. Along Seth’s philosophy, Jo DeBolt from La Piana Consulting asked an intriguing question today at the ED Sessions 2.0 in Boise, Idaho.
What is your edge? How are you remarkably excellent?
Defining our edge clearly underscores how well we understand ourselves and the space we occupy. Trying to be remarkable in a crowd is much like trying to identify stars in the night sky. A few are remarkable because we understand their place in relationship to other night but they also dominate their location.
What is your edge?