John Kotter outlines an eight-step hierarchy to create change and build a new culture. If we isolate the first three steps, it is often the starting ground for a strategic initiative. Developing a strategy if there is not a sense of urgency or critical people are missing from the team has less likelihood of maximizing its impact. Just because we think an opportunity or challenge is urgent does not automatically make it so for others. If we have a personal experience that illustrates the opportunity for change, we are much more likely to act.