We cannot be all things to all people.  However, our values can be evident in all our interactions.  Seth Godin recently wrote about using our words to be a positive force.  We can be remarkable simply by flipping our message from negative to the positive.  There are enough “No Parking” signs in the world that we are selectively blind to their existence.  Changing the message can make for memorable results.  Finding a positive way to communicate develops trust and loyalty, even when we are asking others to refrain from an activity they enjoy.