Seth Godin

Connections and Combinations

But today, value isn’t created by filling a slot, it’s created by connection. By the combinations created by people. By the magic that comes from diversity of opinion, background and motivation. Connection leads to ideas, to solutions, to breakthroughs.

Seth Godin

It is the new points of view, the uncommon connections, the different perspective that make our collective service more remarkable. Be powered by uncertainty to ask questions. Be inspired by those generating movements in foreign lands. Be willing to share with those we have just met. Be willing willing to wayfind. Assume best intentions. Be connected by a shared vision.

Yes, Online Conference Can be Done Right!

Screen Shot 2020-04-25 at 9.54.23 AM

With more flexible schedules, there are expanded opportunities to attend webinars and online conferences. Yesterday, I participated in the Real Skills Conference presented by Akimbo and Seth Godin. I entered the Zoom session with a bit of anxiety. How do you deliver customized content to two thousand people from fifty countries? The team at Akimbo is remarkable and ready to deliver. After a brief introduction and a short inspirational story by Seth, we split into twelve sub-conferences sorted by birth month. The December breakout had two hundred attendees and two coaches who provided content-rich guidance. Employing framing questions that oriented around four chapters, they delivered excellence. In each chapter, we were automatically directed into rooms with four participants. Each group of four had five minutes to reflect on each question before returning to the December sub-conference to interact with the coaches. I found myself connected with geographically diverse individuals. They were working on projects such as launching a just published book, leading a software engineering team, directing a coffee roasting company, being a rock star parent, saving a community through nonprofit fundraising, connecting the world to better nutrition, and writing a book on cybersecurity systems.

I was able to gain a valuable platform to assist in my consulting work and identify a specific skill to amplify my future work. The sense of isolation during social distancing was quickly removed. I recommend Akimbo highly, and there are numerous workshops available. Second, professional and personal development does not need to stop during our physical distancing. Online platforms, when used dynamically, provide an excellent platform for education, engagement, fun, and a connection.

An Original Among Common

 

fullsizeoutput_1766

Beachside buoys bobbing in the gentle swell.  Generic white versions spotted most frequently, random versions marked with colorful bands interspersed, and then the bust of a cowboy smoking a cigar.  Those walking along the shore stop to point and for a photo.  Alone this buoy is woth a glance.  Surrounded by a myriad of unremarkable buoys it is worth a picture and a remark.  Seth Godin amplified the value of surrounded by our competitors.     

What Matters

Screen Shot 2017-12-21 at 12.27.29 PM

Seth Godin is the master of keeping it simple. I borrow his expression ‘doing the work that matters’ frequently. Seth’s blog post simplifies the difference between choices and decisions and our confusing of the two. We encounter choices in our real-time wayfinding process. What if we streamlined our efforts by making quick choices, so we open bandwidth to focus on the decisions that matter. Make a game of choosing by spinning a wheel, asking the opinion of the next person we encounter, selecting the adventurous route, or going left. Decisions impact the work that matters and requires time and information. Which TSA security lane to stand in at the airport is a choice. Which person to join you for a month-long expedition is a decision. Make time for the decisions that matter, few remember how quickly you navigated TSA, but many benefit from your decision to commit to the mission.

A template for a spinning wheel if you are game to choose differently.

b74ef2fd2207d806e11efdb9ed841ba7

Two Groups

img_4304

Seth Godin suggests that we can define super fans by identifying people who would miss us if our cause ceased to exist.  Said differently, who would contact us until they got answers when no one showed-up.  I believe there is a footnote to defining the super fans tribe.  There are those who would sincerely miss us and the remarkable services we provide.  A sub-group exists.  Individuals who believe we owe them something so they might continue to advance their own cause.  The super transactional tribe.  Those who confuse business, discounts, frequent flyer status for loyalty.  The people who interact with our cause because they get something that has less to do with achieving the mission than it does with inflating their standing.

These two groups run on parallel tracks when an organization is in growth mode.  It is hard to distinguish super fans from super transactors.  When the organizational lifecycle plateaus or a dips the interest of the two micro-tribes reveals itself.  Super fans inquire what fuel we need to continue the journey.  Super transactors fight to for the perks and benefits that came with their exchange of money for service.

Super fans and super transactors are powerful allies and critical to an enterprises success.  Understanding their motives is essential if we choose to embrace and reward them.  If we can only cultivate one tribe, super fans will endure longer than super transactors.

Seth Godin’s Freelancer Online Course

IMG_7235

Quick action required if you want to take a self-paced online course taught by Seth Godin (and wish to benefit from the discount).  I signed-up and look forward to sharing observations.  I previously participated in his Skillshare course and found it very productive.  

Online courses are like a bike sharing program.  You can ride as far and as fast as you want.  Pick-up and drop-off when you please.  Or keep walking as a perfectly reasonable alternative.

Long Term Progress

Seth Godin’s asked: What are you willing to give up today in exchange for something better tomorrow? Next week? In ten years?

The immediate place this resonates on most social sector agendas is during the financial report.  How often has the balance sheet driven the mission of an organization?  When did doing what is right become the brave thing to do?  Are we perpetuating a problem so our coffers stay full or are we willing to tackle obstacles while acknowledging that our efforts may or may not work?

In my experience, while brainstorming during long-term visioning exercises the most frequent organizational wish list item: an endowment/reserve fund (bigger endowment if one already exists).  It is not always the first thing mentioned but once the words ‘endowment’ are put forth there is a chorus of support.  As if the idea of financial security is more important than solving the very problem/furthering the opportunity the enterprise was founded to address.  Protecting the organizational shield outranks the desire for great quest.  Yet, I am short on stories about the knights of the roundtable who stayed home and collected membership fees.

Some people will risk a lot in pursuit of long-term progress.  Embarking on the journeys that are uncertain.  This is the edge where we should be planning.  Being self-sustaing but unremarkable is not original.  Far too many groups have traveled the path and their legacy (at best) is a mountain full of treasure guarded by a dragon and off limits to almost everyone.

What are you willing to give up today?  Why does it matter?

Making Mistakes in Public

IMG_7541

Read the Q&A section on Banksy’s website* and be prepared for simple responses.  

Question: Best and worst part of creating Street Art?

Answer: Make your mistakes in public.

What is worth doing, even if it contains mistakes?  What risks are we willing to take in order to connect an idea with a community that may care?  Who are we willing to disappoint in order to complete our quest?  

The opportunities that cause me the most anxiety are usually the ones that I need to explore.  I said ‘yes’ to a university experience even though I did not have all the answers and was bound to fail repeatedly in a classroom of strangers.  I agreed to work on consulting engagements that challenge my approach and yet I continue to look for ways to serve and add value.  Travel brings numerous opportunities to fail publicly and yet I continue to pursue a destination even when I make a wrong turn or plan poorly.  I participate in sports that provide moments physical pain.  My original front tooth lies somewhere on the side of the road in NH thanks to a cycling team crash in High School.  The very public mistake of inadvertently brushing my front wheel against another rider’s rear wheel left me more committed to my craft.

As Seth Godin reminds us, do work that matters.  I highly recommend Seth’s audio book, Leap First: Creating Work that Matters.  The development of the audiobook inspired the publication of Your Turn, which is equally engaging.  I have been handing out my extra copies to people who are trying to create change and are willing to succeed and fail in public.

I look forward to seeing our mistakes in public venues.  Our art matters.

* Banksy is not on Facebook or Twitter but his art continues to be discovered wherever he produces it.

Resistance as Compass

Where and when do each of us embrace uncertainty?  If we are doing it for the applause then safety trumps innovation and we cease pushing towards the edge.  The resistance (fear) we feel offers a platform from which to lean-in instead of bending away.  What we do is not for everyone, it is for the dedicate few we picked to serve.  The resistance reminds us that our work matters.