We can ask for people to help us in a many ways.

Seeking help

Help to overcome an obstacle

Emergency help

Nowhere to turn help

Innovative help

Charitable help

How we ask for assistance will not resonate with everyone.  The human element is a critical component.  Our interaction has to add to both the giver and recipients stories.  We can be jaded at one request and moved deeply by another.  Not everyone is will respond.  Not every request is aligned with the values of others.  What if we stop trying to create the most influential campaign and instead worked on launching the most honest.  Sometimes we spend so much time on the message that we forget to ask others to join our journey.