Anyone can hire a pair of searchlights to illuminate the night sky and draw the curious. Same with fireworks. Swirling and screaming beams of light and loud unexpected explosions call attention to your location. The real questions is what do you have to offer once everyone assembles. Too often we look for followers without thinking about what we can give. Be remarkable for your service and the value you add to other people’s journey. The followers will come if the work you do matters. Otherwise, make it known that you are in the entertainment business.