If our best ideas are like pine cones and acorns then they need to fall outside the canopy of the great trees from which they fall. It is scary and uncertain to land on an exposed piece of land but necessary to germinate. Our best ideas that fall at the roots of the parent tree never have a chance to fully evolve. Unless someone transports them to open sunlight, adds moisture, and places them in fertile earth.
This is why we share ideas with others. We cannot foster all our great ideas. Too many fall under our own aboral umbrella. We have to seed them with just enough structure that someone else can take them forth. Sometimes our best success comes from moments of serendipity. The seatmate on a flight, the stranger at a conference, the visitor who sits in on a meeting. Our weakest ties become the greatest hope that our best ideas might find a home and scale to full form.
Simon Sinek reminds us that ideas only take their true form when we share them out loud. We have to give them life and put them into the narrative. Like the pine cone and acorns, their fate depends on the ecosystem in which they land.