We know not when we are going to ‘have a moment.’ An unexpected encounter. A surge in demand for our services. Being in the spotlight, facing an exponentially larger audience. The tailwind of a lifetime to push us towards a personal record.

If we are uncertain of where we stand and our desired destination, we will not adapt quickly enough to meet the moment. The forces will outrun us, and we will be swept by the current of the audiences’ intention.

However, if we state what we believe, remain authentic, then we are assured of developing connections built on trust and a shared vision. The moment of first contact starts with a sustainable foundation.