Disney Parks have Extra Hour, a benefit for guests staying on property at a Disney hotel. The program provides an opportunity to enter the park early and enjoy access to certain amenities and restaurants before the general public. It is perk for those who have patronized Disney with their lodging selection.
What if we provide ‘extra hour’ opportunities for our greatest fans? This is different than a donor appreciation event or a membership line for quick entry into a programs. It is a behind the scenes glimpse at the work that matters. A chance to have a generative conversation about a strategic question our cause is trying to answer. A candid talk by a program director about the challenges of producing remarkable work for our patrons. An unscripted presentation from our headline speaker, just for this small but essential group.
Online commerce and social networks have made almost any item available upon a click or swipe of our electronic devices. What we cannot buy is remarkable moments; the gathering of a group of people to create a special moment. An extra hour, a behind the scenes, a first look, and chance to provide guidance. What if we were known for our magic moments? What if we shared the early version of our work with those that cared enough to be lifetime members?