When we view an image, what assumptions do we make? What mindset do we assume? Does it alter our mood and influence our emotions? Is there a standard narrative that comes to mind? Do we experience FOMO (fear of missing out) or JOMO (joy of missing out)?

Do we select certain images to inspire or create fear? Are we hoping our tribe will activate, take action, become more aware, or lend their social influence?

What assumptions are we making when we curate the message? What assumptions our our fans making about the stories we share? How much is based on trust and how much is the work of creative editing?