We can shock potential clients into doing business with us by leveraging scarcity, networks, features and benefits, FOMO, etc. Most of these interactions tend to transactional. We can encourage a potential client and allow them to approach us when they are ready. We can offer, growth, significance, connection, clarity, and trust. Many of these engagements tend to be transformative.

Shock vs encourage. Shock is quick and reaches the decision threshold immediately. Encouragement takes time and investment and create alignment to inspire the work that matters. What type of work are we seeking? How do you want to fill your schedule and are you willing to leave blank spaces on the calendar until you find the right partnerships?