Payout or Annuity

Do you take the payout or defer it for another day? Do you elect the over-scheduled board member or wait until they can focus on your cause? Do you ask the donor for a campaign gift even when they suggest they can do something more significant in a few years? Do you launch the new program with numerous gaps or continue assembling a more complete team before activating? Do you grab headlines with a sensational claim or send a press release after you have completed a remarkable level of service?

Each scenario above is too vague to answer definitively but represents generative questions. They are worth pondering; each serves as a proxy for the real-time decisions we need to make. Trying out a new tactic during a training session offers immediate feedback and is more effective than waiting for a competition. If we delay until the race to deploy a new strategy, our results are often hampered by our lack of preparation. Train today so our capabilities are evident, and we are prepared when the spotlight focuses on our enterprise.

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