When you make a place visible, who are you serving? Do they need illumination? Is the light entertaining or creating value? What impact does it have on the adjoining ecosystem? If we direct the spotlight into the eyes of those we intend to support, they may be more discouraged than motivated about continuing their journey but in our minds, we provided a beacon to light the way.

How might we understand if we are randomly creating unchoreographed bursts of light or if we are providing a pathway for those looking to navigate a challenging section of the trail?