Nothing worthy of emergency importance is posted here. 

What is the mindset we adopt when the alarms sound to go on alert? How do we use our emergency broadcast system to support our team? Is it deployed with sobriety and forethought, or does every abnormal event qualify as breaking news? It is easy to draw attention, but the arduous dip we must travel is achieving trusted engagement. Is it worth the effort to serve with fidelity, or easier to adopt the role of shock and awe ringmaster?