Viewed from the base, a ski area has a specific layout. Observed from above, and the terrain appears different. Ski areas are designed for skiers, however they can provide interest even for those who are not skiing.
Perhaps it is worth remembering that not everyone who benefits from our organization comes through the front door. Many a cathedral has been celebrated from the outside without engaging in the religious ecosystem that flourishes inside.
If we are not meaningfully connected to individuals who want to hear from us, then even our most remarkable stories are lost in transmission. Daily, we delete inspired content in order to manage our inbox. Then we turn around and send out unsolicited requests for others to engage with us. We believe that if we have your contact information you might be ready to act on our behalf. What if we created a community of individuals who could signal us That they were willing to hear our stories? Consider our own habits. Which messages do we read the moment they are received? How did those senders create trust and permission to interact with you? What if we did the work that matters to create engagement with those that might want to hear from us?