A favored way sports leagues retain attention immediately after a championship event is to post a pre-season ranking for the coming season. Often titled ‘A Way Too Early Ranking,’ it attempts to retain engagement with fans. By giving hope to all those fans seeking a reset after disappointment or delighting those building on their success, the poll encourages people to start dreaming and planning for next season.

How might we find a balance between engagement and a reset? When do we allow our fans to recalibrate? When do we need to amplify their connection with our cause?