Disney changed the color of lifeboats on cruise ships and created the design for marking the difficulty of ski runs. Disney wanted a different color scheme for lifeboats, so they did research and convinced the US Coast Guard to expand the acceptable palette of lifeboat colors. When Disney considered owning and operating a ski resort, there was no universal system for marking the difficulty of ski runs. Disney created a system that was adopted by many ski areas. Ultimately, Disney never launched its ski resort but altered the ski industry.

We are all working to change the system in some way. We are trying to enforce the existing system, expand the system, or break the system. Understanding that we might effect change without being stakeholders is a paradigm shift.