What is the right number of choices to feel a sense of autonomy but avoid overwhelm? If one visits an Apple Store, there are typically three or fewer models available in any given product line. The intention is that one of these models will fit the needs of the majority of customers, and there is always the opportunity to customize online.

When you ask your stakeholders for advice, do you offer two or three thoughtful choices? Or do you overpower them with a carnival-prize-tent level of options?