It is best practice to know what type of aircraft you are flying before taking off. How do you get out of a flying aircraft to determine its type once in flight?

The same is true with your organization. Best to be able to describe its Magnetic North (purpose, vision, mission, and values) before you decide to launch into strategic planning, expansion, capital campaign, or commitments for the future. If we do not know who we are, how are we going to wayfind in a way that accentuates our strengths?