When the pathway is smooth and well signed, it gives us reassurance that our route is viable. When it is hard to follow and there is a lack of signage, it can be discouraging. What type of experience are we trying to curate? If we want to create delight, it might be best to invest in a well-designed pathway. If we are seeking those who think and act differently, then a sketchy trail that causes moments of disappointment may ensure we attract the true adventurer.