Author: whatifconcepts

Empowering those that inspire so they can excel at the work that matters.

Oriented to Grow

If our goal is a destination, it is easy to bargain with ourselves.  Instead of traveling around the world, we will get to another continent, or perhaps make it to the coast.  Perhaps reaching a state line would suffice or the town next door.  When we concentrate on our orientation, our minds are constantly expanding as we seek out new experiences that move us in the direction we have selected.  Out magnetic north drives us on adventures that are additive.  We are growing, expanding, increasing every step of the way.

Destinations is essential when you require precision.  Orientation expands your world.

The Same Refrain


Sounds like a broken record.  Playing the same message repeatedly degenerates the original track to the point it is can no longer trace it roots back to the master.  Listeners change their reaction to a piece that becomes ubiquitous.  The originality and suspense during a premiere is lost.  Consider the following music videos:

250 million views

Over 1 billion views

What messages are you repeating?  What is their impact?  Is your enterprise better known for its refrain than its actions and impact?  What is the paradoy?

Strategic Reaction

Strategic planning can be received with the same enthusiasm as keeping school open when it snows five inches. 

Great strategic planning discussions generate unbridled enthusasim and clarity about expectations for the future.  Commit to a peak that is worthy of climbing.  The alternative is not to plan and react to forces that do not have your best interest at heart.  

The default setting for avoiding strategic planning is to place your fate in this oracle of wisdom.

Who is Your Sacagawea?

We rely frequently on guides.  Some point arrows to keep us on track.  Others help us navigate terrain where no trails exist.  The bigger the unknown in an adventure the greater the likelihood we consult local experts for specific insights.  Locating baggage claim after disembarking at an airport does not typically require lots of guidance.  Finding a guide uniquely positioned to offer an insiders perspective of these remarkable places requires a more highly individualized talent:
Strahov Monastery library in Prague

  Uluru, Northern Territory Australia

Cinque Terre, Italy

Or define even what is true

The Optics of Great Decisions

Frequently the tactic for assessing an opportunity or a junction in the trail stops after the fine print has been read.  Occasionally the deliberations includes the strategic implications of the initiative.  To which destination might this path lead?   However, those who think and act differently ask, ‘what if?’  What else could this opportunity represent?  All three lenses are essential to making great decisions, unless you are just trying to start a fire.

Energy Bars are Fuel

Money is like an energy bar.  It can be critical fuel to launch extraordinary efforts or leave us complacent and sedentary.  The more one has the greater scale of the next adventure.

Those who have the most, can either protect the status quo or invest in bold quests.  They can use money as firewalls or fuel.  When we conceive an idea and it takes form we are willing to throw everything into it, all necessary capital and time.  As the concept grows and fear of failure becomes more focused on the economic impact than our reputation headwinds increase.  Consider Apple, they believe in thinking differently and challenging the status quo.  Challenging the status quo is a far easier belief when Apple possessed but a toehold  in the marketplace.  When Apple became the market and set a new due north it requires challenging themselves.  Being willing to invest in new ways of thinking that cut across large swaths of the current product line demands a lot of fuel and conviction (because that is what they did when they were the upstart).

Is your enterprise using money to build firewalls or to fuel your next bold exploration?  How would those on the outside of your tribe define how you leverage success?  What beliefs keeps you oriented to magnetic north?