Thinking of expanding your services and area of impact? How might you clarify your superpower in advance of growing? For the Vikings, an ability to navigate waterways more adeptly than other cultures was critical to their expansion efforts throughout Europe.

It is easy to see opportunities but harder to assess which ones are right for your cause. A critical part of the evaluation process is determining what you add to the equation. Where does your superpower’s exponential multiplier get applied? If you want to expand your literary support group, but your customers rely primarily on the public transportation system, it is best to study the bus routes; otherwise, the nicest facility with the best teachers does not maximize its potential. Being located in the community library next to the transportation hub may provide more accessibility, even if there are better facilities located offline throughout the town.

How might we increase the odds of our success by applying our talent in the right location and environment?