I tried to unsubscribe from a vendor’s emails, but none of my attempts were accepted. I called the company and was told updates could only be conducted online. The organization claims the issue I am experiencing is abnormal. The new splash page message should read, “We care more about our company’s subscriber numbers than a client’s preference. Therefore, we failed to honor any updates to your account that will impact our metrics.“

Honesty would be less frustrating than non-compliance.

How might we be honest with our clients, even if the truth is not the message they prefer to hear?