If we are not meaningfully connected to individuals who want to hear from us, then even our most remarkable stories are lost in transmission. Daily, we delete inspired content in order to manage our inbox. Then we turn around and send out unsolicited requests for others to engage with us. We believe that if we have your contact information you might be ready to act on our behalf. What if we created a community of individuals who could signal us That they were willing to hear our stories? Consider our own habits. Which messages do we read the moment they are received? How did those senders create trust and permission to interact with you? What if we did the work that matters to create engagement with those that might want to hear from us?
The regulation is not working when we have to increase the stakes by adding threats. When the process is broken, a quick response is to rachet up the consequences. That will teach the offenders. Or does it? Why not adress the behavior with communication that appeals to the human element? Here are some creative signs.