When is a piece of infrastructure more than its utilitarian function? When do we deem a structure to be remarkable or notable? Tower Bridge in London is one of many bridges on the River Thames. It is not the only one with history, royal initials, and adjoining key landmarks. Yet, this bridge is viewed more as an iconic part of the city than a functional crossing over water.
What, if any, parts of your organization achieve ‘more than’ status?
Seeing a Coors can flattened in the dirt on the side of a 4-wheel dirt road is an iconic signature of the American West. It can easily be defined as trash and littering, but for some, it is confirmation that they exist in a location that represents their values. Coors has branded itself as coming from the heart of the Rocky Mountains; seeing a Coors can is evidence.
Not all iconic moments represent our best work. They do tend to rhyme with our values and beliefs.
What-if-concepts 