Highlighting a point of interest helps ground the route we travel. It may be a small detail, anecdote, or view corridor, but these landmarks help us know we are making progress and provide depth and dimension to our journey.
landmark
More Than

When is a piece of infrastructure more than its utilitarian function? When do we deem a structure to be remarkable or notable? Tower Bridge in London is one of many bridges on the River Thames. It is not the only one with history, royal initials, and adjoining key landmarks. Yet, this bridge is viewed more as an iconic part of the city than a functional crossing over water.
What, if any, parts of your organization achieve ‘more than’ status?
