Researchers asked people to draw different corporate logos from memory. The results are fascinating and provide insight into what we recollect. What if you were asked to draw your organization’s logo? How about writing down the mission statement? Can you list the three biggest expenses and revenue categories? What is the name of the summer intern at the nonprofit you engage with the most? What was the name of the last author you saw speak in person?

Like the image posted above, we all have some degree of memory and can respond to the prompts. Our fidelity to the actual answers might be marginal. As an interesting corollary, ask respondents for the three most important things about your enterprise. Is there a contrast between the basic components and their responses? It might be illuminating.