Sometimes it takes a better graphic to help us comprehend how we are connected. Or you get create an algorithm, like Wolframalpha to map our connections.
“This is a courtesy call to remind you that your membership is expiring.”
Is the purpose of a courtesy call for the member’s benefit or for the organization? Is the intent to maintain a financial relationship or to engage community? What would it feel like if the courtesy call was a personal call. A chance to connect and have a conversation. What if we knew our members so well that the last thing we mentioned on a call was their expiring membership?