Almost all the blog posts on the What-if-Concepts website contain a photo, and with rare exceptions, the photos are original. I often wonder if the photos add to or subtract from the content. I like to believe they add depth and dimension to the text that follows.

How might we understand the impact of our work, both the elements and the finished product? How might we engage our audience to discover what needs to be amplified and what distracts? And, how might we, as the artist, author, and curator, preserve our integrity, regardless of what the data suggests?