How do you deliver your services to those who benefit from your superpower? Is the access point narrow and secretive, or is it broad and expansive? Are you offering urgent care level availability, or are you a specialist that requires an appointment and a long wait? Knowing where we are uniquely positioned to serve allows us to think about the platforms where our services are most effectively delivered.

How might we provide access for those in need? What is worth positioning in the public domain, and what requires safeguarding behind a robust fortress rampart?