What experiences do we encounter that reoccur? How might we make recurring moments remarkable? Who has made those moments unforgettable for you? Which enterprises delight you each time you engage them?

I once ran laps at the upper deck of the Houston International Airport parking garage during a long layover. There was a couple in a car plane spotting at one of the better vantage points. Each time I passed their vehicle, they consulted their aircraft tracking app and informed me about an inbound aircraft that I could spot in the sky, which was soon to land. They took their passion, meshed it with my repetitive workout, and made it memorable. I still think about that moment from ten years ago.