I support ‘Save Klister Tubes From Extinction’ (a fictitious organization), the best social sector cause anywhere. The program production quality is better than the most viewed TED Talks. The staff is entrepreneurial, sophisticated, and customer-facing, continually granting my requests. The team leverages my donations using a 1 to 10 matching program, so my $100 contributions are now $1,000. Our office is donated by the city’s largest private equity company, and the enterprise received a bequest from a prominent social activist, which is being used in full to fund all operating costs for the next three years. As a board member, my time is exceptionally valued. Every meeting is professionally scripted and run, there are no lulls in conversations, all votes are unanimous, and the mesmerizing staff reports are uploaded as video presentations to the board portal. The board meets quarterly in the nicest corporate conference room in town, with a catered lunch personally prepared by a rotation of award-winning chefs. Our volunteer program has a waiting list, with prospective volunteers placing their names on the list before moving to the region. Our impact metrics are remarkable; 100% of all individuals served achieve the highest outcomes and report their personal life satisfaction scores increasing 10-fold within one year of completing our program.

Fake reviews traditionally have two extremes: the one-star, everything went wrong template or the five-star, this thing changed my life version.

What realistic review does your organization aspire to attain? As an icebreaker exercise, ask your team to compose authentic future reviews of your organization from a stakeholder’s perspective.

How close is your enterprise to realizing that inspirational review today? What resources and priorities are required to bridge the delta between the present and the future? What would change if your cause achieved this level of engagement and satisfaction?