Do you know who your competition is? Do you have clarity about your strategic partners and collaborators? Do they overlap? Are you better off when your competition is still in the game? Is your competitor’s success, your success? How might your participation improve the game?
Beachside buoys bobbing in the gentle swell. Generic white versions spotted most frequently, random versions marked with colorful bands interspersed, and then the bust of a cowboy smoking a cigar. Those walking along the shore stop to point and for a photo. Alone this buoy is woth a glance. Surrounded by a myriad of unremarkable buoys it is worth a picture and a remark. Seth Godin amplified the value of surrounded by our competitors.