If we place our work against the right backdrop, it amplifies our intended impact. The effect is diminished if we locate it against a background that overshadows or camouflages our work. As much as we concentrate on our output, we might give more weight to the setting.
Selling travel insurance at the airport baggage carousel is a poor prospect. Running a lemonade stand after exiting a fast food drive-thru window presents fewer sales opportunities. Giving a keynote on ‘how to get the most out of a conference’ as the closing presenter might be less impactful. Inflating a hot air balloon in a remote field with no spectators generates less excitement.
How might we recognize that our setting matters? If we are uniquely positioned, then our services will be relevant. If we hide in the shadows, we may be of value only to those who took a wrong turn.
What-if-concepts 