Where do you go to get your information? Does the source matter? If I am asking for directions are there a number of uniquely qualified sources? If I am asking for your personal opinion is there anyone you would allow to serve as your proxy? Some information is abundant and already cataloged. Personalized recommendations and opinions come from an individual source (or somebody very close and whom we can trust). We do not need to recreate Wikipedia or Google within our limited infrastructure. What we do need is to curate and care deeply about our perspective, the meaning we have drawn out of the world. People will seek out your insights because they are limited editions and offered only by you. Your genuine ideas matters, even if they are confirmation of that which is already known. Be prepared to share. Google will always lag behind real-time interactions.