Tactical

The Tui

The Tui┬áis a remarkable bird found in New Zealand and Australia. It has two voice boxes, creates a distinctive call, and can toggle between high and low variants in its song. In addition, it has a white tuff of hair on its throat that’s purpose is still being researched, an evolutionary puzzle yet to be solved.

The Tui is a symbol of the dedicated skill required to blend tactical and strategic perspectives into conversations. The strategic establishes the background and horizon line, and the tactical places the activity and focal points. How might we fuse these two framing elements into a narrative that is accessible and provides additional clarity?